Date
August 8, 2019
Time
2 PM PDT / 5 PM EDT
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Bev AttfieldDirector of Brand, CX, EX at Jostle
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Michel HoganIndependent Brand Counsel
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The idea of an employer brand diverts attention from the very things that you need to focus on in your business. This is frustrating since employer brand is a myth. The organization only has one brand and it’s a result of the promises you keep. All of them, including the ones you make to employees. So how can you achieve a brand result people can get behind?
In this session, leading brand counsel, Michel Hogan, will share her formula for achieving a brand result that’s robust and resilient, connecting what people across the organization care about and helping organizations withstand the rapid shifts of today’s work environments.
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Michel HoganIndependent Brand Counsel |
An Independent Brand Counsel, Michel advises on the risk to your purpose and values of making promises you can’t keep. For over two decades, she’s helped organizations build alignment between who they are, what they say, and what they do.
Michel works with small-to-medium size enterprises, individuals, larger corporations, and nonprofits. Some are laying the foundations for new ventures. Others are responding to changes in the marketplace. Still others are in the process of re-inventing themselves to take advantage of new opportunities.
She’s a regular contributor to print and online publications including smartcompany.com.au where her bi-weekly articles and practical advice offers a secret weapon to people grappling with their brand results. Click here to get Michel’s ebooks: “The Unheroic Work” and “Between Making Money and World Peace”.
Website | Email | Twitter | LinkedInJostle helps leaders build connected organizations so that everyone at work can unite and grow together. We do this with our turnkey employee intranet and our online knowledge communities, both of which help leaders lead. Our approach works: Jostle intranets are the go-to place for our customers’ employees, delivering industry-leading employee participation rates. Since 2009, we’ve helped over 1,000 organizations connect their people. Find out more at www.jostle.me.© 2009–2021 Jostle Corporation. All rights reserved.